AFSI Mega Menu, Modular Hero & Navigation Redesign

Background:

AmTrust Financial Services, Inc. (AFSI), is a New York City-based multinational property and casualty insurance company, offering workers’ compensation, general liability, business owners policies, cyber liability, EPLI and more.

Challenge:

When certain aspects of a business shift overtime, reorganization of both content and navigational elements is required to ensure the customer is pointed in the most appropriate direction and can interact with the website as efficiently as possible. The challenge is not overcomplicating or disrupting the current UX while making improvements and maintaining both a visually appealing interface and subsequently a seamless customer experience.