Category Selection Bar

Background:

AmTrust Financial Services, Inc. (AFSI), is a New York City-based multinational property and casualty insurance company , offering workers’ compensation, general liability, business owners policies, cyber liability, EPLI, and more

Project Overview:

AmTrust’s Category Selection Bar offers an alternative yet efficient way for users to navigate through the main sections of each page accessing the content most relevant to their needs. I developed this bar as a way for the user to also avoid excessively long scrolling both on desktop and mobile. The enhancement has been incorporated throughout the AFSI site and has been well received since its implementation. In addition to the positive results and feedback we have garnered, I have noticed that other insurance companies have also replicated/adopted this idea as well over the past year — further proof of its successful impact on a user’s experience.