Retail Risk Report
Background:
AmTrust Financial Services, Inc. (AFSI), is a New York City-based multinational property and casualty insurance company, offering workers’ compensation, general liability, business owners policies, cyber liability, EPLI and more. AmTrust released the AmTrust Retail Risk Report, identifying common injuries for retail workers and the resulting lost time. AmTrust analyzed more than 20,000 workers’ compensation insurance claims from the company’s retail clients with loss payments from 2016 to 2018.
Challenge:
How can you create a comprehensive user experience that is engaging and informative yet not overwhelming to the user? How can you distill the overall content from the full report into a more simplified and condensed version that entices the user to download the full version PDF?